Intermediate Curriculum

CHAPTER 1 – Why Pipeline Marketing Is So Powerful

• Set up a simple, duplicatable system that easily generates repeat sales.

This section will introduce you to the concept of a marketing pipeline, and explain why it’s so important for you to create one for your business.

CHAPTER 1 – Business, Opportunity And Correspondence Cards

• Read about unique and highly-effective ways you can use business cards, opportunity cards, and correspondence cards; then create them using templates.
• See how professionals use QR codes, and learn how to create them

This chapter discusses multiple ways you can use a variety of cards and other marketing strategies to increase your business.

CHAPTER 2 – Brochures, Stationary And Logo Design

• Create professional-looking brochures.
• Design an attractive logo and stationary.

This chapter covers ways to present your business to others.

CHAPTER 3 – Product Information Packages

• Learn how to prepare attractive Product Information Packages.

This chapter makes it easy to put together professional packages for your sales materials, and print related materials on your computer.

CHAPTER 1 – Preparing My Marketing Strategy

• Learn how to build a marketing strategy around your strengths and areas of interest.
• Define your business, select your target markets, and study your customers.
• Learn how to best approach people in various scenarios, and script powerful lead-in phrases.

This chapter will help you define your business, identify your target market, study your customers, and script how to introduce yourself so you can establish successful business contacts.

CHAPTER 2 – Personal Marketing

• Review and select which personal marketing methods you want to use – from 77 exciting choices, and learn how tax laws apply to them.
• Discover how to effectively network large groups for greater success.

In this chapter you can choose from 77 personal-contact marketing techniques, and keep track of them on a convenient form. You will also learn how to most effectively “work” networking meetings, and how to build a great referral network of interested customers.

CHAPTER 1 – Identifying Prospects

• Learn how to comfortably approach your family and friends to help you build your business.
• Easily identify which of your friends and contacts can become great customers, which can be hot business associates, and which ones you need to avoid altogether.

In this chapter you’ll discover techniques you can use to get family and friends to help you. We also show you a simple way to determine which people to approach, explain why they will or will not be interested, and show you how to gain the interest of those who will most likely be receptive to what you are offering.

CHAPTER 1 – Interviews and Sales Techniques

• Read about the most effective interview and sales techniques, and why they work as well as they do.
• Learn ways to turn interested prospects into customers and referral contacts.

This chapter presents the science of selling – what information you need to gather, why it’s necessary, how to do it, scripting, and more. You can then use this information to organize the documents presented in the next chapter to fit your particular business. It also contains a quick-reference page you can customize to fit your business, then use to remind yourself of phrases during phone interviews and sales calls.

CHAPTER 2 – Organizing Interview Materials

• Use forms and reference materials to create a system of scripts using pre-written phrases, to gain the information you need during professional interviews, calls, and sales presentations.

This chapter will help you organize information you collect, analyze the data, and script your questions and responses so you can achieve the goals you set for yourself.

CHAPTER 1 – Legal Issues

• Understand the legal issues regarding a home-based business.
• Learn about the laws relating to customers and Network Marketing.

This chapter covers basic legal issues involved with setting up a small business run out of your home. In addition, you will discover important legal issues you need to know regarding being a distributor in a Network Marketing business.

CHAPTER 2 – Personal Sales Presentations

• Plan your marketing strategy for attracting and working with customers.
• Learn how to give powerful, personal product presentations.
• Once you have a prospective customer, learn numerous ways to most effectively work with them including:
• How to close and take an order.
• How to follow-up after a sale or initial interest.
• How to get productive referrals.
• Read about how to give exciting home product parties – to make selling fun!

In this chapter you’ll learn valuable lessons on how to find and work with retail customers on a personal level – including how to make a good first impression, give presentations, write up sales, establish follow-up procedures, get referrals, etc.

CHAPTER 1 – Final Legal Issues

• Use a checklist to ensure you have taken care of important legal issues for your business.
• If needed, file and publish a DBA, open your business checking account, register your business name and logo, apply for permits and licenses, etc.
• Create your Mission Statement, and Policies and Procedures if needed.

This chapter will remind you of some last minute things you need to do that you may have put off until now. Some have been discussed in previous sections.

CHAPTER 2 – Organize My Marketing Strategy

• Decide which marketing techniques you’ll use to get customers and business associates (if associates are a part of your business strategy).
• Complete your personal-marketing strategy with materials, samples, etc.

This chapter will help you finalize your preparation for implementing your marketing plan.

CHAPTER 1 – Preparing For My Campaign

• Learn about the power of concentrated sales campaigns.
• Set goals and rewards for yourself, others in your business network, and family members and/or friends who are helping you.
• Complete a step-by-step worksheet to guide and track your progress through a 30-day focused campaign.
• Prepare yourself emotionally for the campaign.

This chapter enables you to create personalized, 30-day business-building campaigns. It guides you to use the marketing plan you have created, reinforces what you learned in training, and creates success-building habits which will increase your confidence, productivity, and income. Based on research, campaigns can increase your income by up to 300% or more.

CHAPTER 2 – Evaluating My Campaign

• Use a convenient form to evaluate your campaign, so you can increase your success for the next one.

This chapter will help you plan for more productive campaigns in the future.