Overview Of Intermediate Online Training
We begin with a discussion of key elements in a highly-effective marketing strategy, and explain the value of creating a target-focused Pipeline Marketing System.You are then presented with some powerful and unique ways to use business cards, opportunity cards, and correspondence cards. We also discuss brochures, logos and stationary, and show you how to prepare attractive Product Information Packages.Once you have your presentation materials, we guide you to create a comprehensive target-market strategy oriented toward your strengths and interests. We then show you how to implement it through a personalized system including how to wisely approach someone in various scenarios, what to say, the best ways to follow-up, and why the processes work as well as they do.Since one of the critical factors in sales is identifying and satisfying a person’s needs, you are given an editable scripting system that will help you create a customized interview format for your specific needs. We even show you some simple ways to organize and analyze the information you collect.In final preparation for ensuring your business is operating legally, we cover a number of important legal matters such as the possible need for a DBA, special permits or a business license. And we’ll discuss the value and structure of strong mission statements, and policies and procedures.Intermediate Training ends with the completion of a customized marketing strategy meeting your specific needs. You then have the option of going through a 30-day business-building campaign designed to dramatically increase your confidence, productivity and profits. At the end of the campaign, we provide an evaluation process that will help you analyze your experiences, and plan for more effective future campaigns.